| Ask Chuck what he would like for dinner tonight and the answer
is apt to be pizza. Query the 33 year veteran what he would
like for lunch tomorrow and you are likely to get the same
response. "I
could eat pizza three meals a day, seven days a week,"
laughs the boisterous, self proclaimed pizzaguru. Meet the
man who has devoted a life time to the magical, round, Italian
product.
Celebrating three plus decades this June in the
industry, you could say that Chuck was born with
a "red thumb." His tale is a modern day Horatio
Alger epic starting as a young teenager in Uncle Bill Prosperi's
West Virginia pizza shop and culminating in his current collaboration
as a owner in the 1200 unit Pizzas of Eight program
chain.
The date still stands out—June 7th, 1976
- the first day on the job in the small Weirton, West VA shop.
Following a routine that would become all too familiar, Chuck
worked from 3 p.m. to 1 a.m. every day making dough, cooking
sauce, slicing pepperoni, grating cheese and baking pizza. Earning $10 dollars a day for his efforts, the
work ethic learned at Uncle Bill's would last him a life time.
"I guess that was before the time of child labor laws,"
jokes Chuck. "Honestly, you couldn't get me out of the
place, I loved being in that pizza shop.
Years later, the business would be sold as Chuck
found himself balancing a paper route and continuing his career
at Di Carlo's Pizza and also running the concession stand
at high school. The first thing he did, of course, was add
pizza to the menu. Through a series of events, he would return
to team with his Uncle in 1980 on a new pizza venture, however,
due to the property being sold, the business was forced to
shut down. Give up on pizza? Not Chuck. "I figured
you have to continue to do what you love and love what you
do," he said. "Luckily I found a local entrepreneur
wanting to open up pizza shops, who was in need of some help. Now married
and with a new daughter, Donna, career decisions had to be
made and salary considered.
The year was 1982 and like many pizza enthusiast,
Chuck was recruited by industry giant Pizza Hut. For
the next four years, he would rise in the ranks from cook
to store manager to regional trainer. " What a great
organization," commented Chuck. " I definitely
learned a lot from my experiences and owe
a great deal to Pizza Hut." However,
remembering his days in the family business, the entrepreneurial
itch would be too great for Chuck to ignore. In 1986, he would
venture out to start his own restaurant in West Virginia dubbed
The Runabout. Working morning to night, and caring for his
second daughter Jacklynn, the venture proved fruitful. "It wasn't easy in those early days, but we made a good business
of it." Traditional classic family dining, the menu offered
a variety of dishes, however, true to his roots, Chuck made
sure that pizza was the cornerstone. "Every Wednesday
was all you can eat pizza, soup and salad. We packed them
in!," he remembers.
Ultimately, family considerations would force
a change of life right around the same time that an opportunity
in the world of retail developed. The new environment seemed
like a welcomed change at first; however, in time he found
the work to be unrewarding as he missed the excitement of
the pizza industry. As luck would have it, a pilgrimage to
Tampa would again put him back on track to the world he new
best.
Spotting a building sitting empty just one block
down from the street from Busch Gardens, lightning struck.
Contacting the real estate agent that day, papers were quickly
signed as Chuck hastily brought all of his belongings down
to Florida and opened up Pizza Man Pizza, the first
double drive thru pizza parlor. Chuck was so excited to be
back in the business that he forgot one little detail—to
find a place to live! Given the amount of time devoted to building his new found restaurant, the back room seemed
as good a place as any. Slowly but surely, he established
a strong client base and was back on his feet.
In the year to come, an encounter with a restaurant supply owner would prove to be a fateful meeting.
Dan Beltram—owner of Beltram supply and a start up
pizza company - was looking for an operations manager to help
grow his business. As opportunity presented itself, Chuck
was eventually convinced to come to work for Beltram and help
build the pizza business. Selling Pizza Man Pizza, Chuck was to
find his niche in the non traditional pizza market place.
"I loved the idea of bringing pizza to the customer and
creating small turnkey pizza kiosks." Once again, vision
and convergence met as the opportunity to develop his own
company came years later after a chance encounter with a dough
manufacturer from St. Louis.
Combining his extensive pizza experience with
the baking background of a national producer of dough was
a dream come true. "When I formed the partnership, I
knew we had the foundation to build something special."
Hence the creation of Pizzas of Eight. With a year and a half
devoted to research and development, and more than a million
dollars spent to hone the program, 1994 marked the year Pizzas
of Eight opened its first in-store outlet. Designed exclusively
as a business within a business opportunity, the small pizza
parlors produce an oven fresh baked product quickly and easily.
Like a franchise, Chuck personally designed the treasure
island theme branded image, structured the training program,
formulated the recipes and developed the operational procedures.
Bypassing royalties, franchise fees and restrictions, the
Pizzas of Eight program was created to offer operators greater
flexibility and maximized revenues. The result is a streamlined
system that can now be found in amusement parks, convenience
stores, truck stops, retail operations, schools and other
such setups around the country. With plans for almost 500
outlets, Chuck is on top of a growing pizza empire.
"I am most proud of Pizzas of Eight because
it truly represents the culmination of all of my years of
experience. I really put everything I have into this concept
and am thrilled to see the results thus far. There is no doubt
in my mind that we will become leaders in our field and help
shape the direction of pizza in non traditional settings."
Establishing new recipes and recently introducing the first
110 volt counter top conveyor belt oven able to cook a pizza
from the raw dough state, Chuck keeps pushing for new innovation
and excellence. When talking about his Pizzas of Eight, conversation
always comes back to the basics—the superiority of his
ingredients and the fantastic taste he can now offer in these
non-conventional settings.
Today, with Pizzas of Eight in 42 states and
5 countries, Chuck often reflects on the long road he traveled
to get him to where he is today. "I never lost faith
in the pizza business, it's in my blood. Some things you can't
shake and this industry has captured my soul. I just love
it," he gushed.
This Pizza Man has finally reached his pie in
the sky.
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